filosophy&project
BenedettiEdizioni, a brand of Benedetti s.r.l, was created with the will and desire to introduce itself to the world of personal adornment. Not just as a privileged interlocutor of Designers, realizing particular inserts, but as their partner within a precise movement, that of contemporary jewelry. There is no doubt that the long experience of Benedetti s.r.l.' as a service center in the world of metalworking (particularly within the field of chemical cutting) and more, has favored the right blend between the Designer's creativity and desire to continuously search for new ideas and solutions, and the world of "Just in time" order processing.

The meeting with the Designer Giancarlo Montebello represented a turning point. It gave Benedetti s.r.l the opportunity to understand how important is for a company to share the strategic value of the Designer and deepen its care and attention for details. Furthermore, it reinforced the development of a structure of thought in which the ability to combine technological evolution with the study of shapes helps to keep the results up to date with time, involving not only the designer and the producer (or whoever appears on the product market), but also the very person who wears it.

The first experience that allowed Benedetti s.r.l to present itself to the public was its participation, as a technical partner, in the Titani Preziosi exhibition, organized by the architect Alba Cappellieri and held in 2010 at the Triennale in Milan. The contribution was represented by the development of some pieces for the Designers Alba Polenghi Lisca, Carla Riccoboni, Karl Heinz Reister, and Giancarlo Montebello himself. Right after, was developed a collaboration with the High Specialization Course of Jewellery Design of the Politecnico di Milano, in order to create prototypes for students for various competitions and for the presentations of their final theses. Alba Cappellieri's enthusiasm and passion made it possible for us to personally participate, as exhibitors, at the show "Un Gioiello per Milano" (A Jewel for Milan), held in January 2011 again at Trienniale, during which we presented our first two works developed with Giancarlo Montebello and the young Gaspare Buzzati.

Since July 2011, we are also present on Yoox with our first line Souvenir d'Italie born from a scouting activity with some young designers of the Politecnico di Milano.

The next step was to distinguish this project by a well-defined identity within the company. Due to this reason, we created the brand BenedettiEdizioni to enhance possibility of empowering the experience that Benedetti s.r.l has developed with Designers, workshops and laboratories. The intention is to realize new lines of items and adornments for the person, that prove to be the right combination between research, design and the most suitable technological solution, trying to ensure visibility and recognition by fostering excellence.
Ita
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